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Gonzo Lives

Saturday, June 26, 2004


I find this incredibly inspiring:
mezzoblue on Web Apps

I entered the Internet biz with an knack for coding and an enthusiasm for the Web, placed into a position as an Engineer, which my current job entitles Web Application Developer. It wasn't necessarily what I set out to do, but apparently my niche found me.

There were some characteristics of that company that got in the way of truly great things and some aspects of the team I was on that led to truly great things. You always miss things most once they're gone, and I now realize that I really want to be leveraging technology in the marketing and consumer user interaction field again.

My current position finds me doing just the same things I did then, but it's working on a web application that's more a software product whose goal is to give people access to services and data in one, single particular industry... one I don't find much appeal in. The application (and we) care very little about the user or who they are or what they do when they're interacting, it's all about making their time logged-in as efficient and productive as possible; not bad goals at all, and ones to take into consideration with ANY web application, but ignoring other goals of mine nonetheless.

Taking what I know now from this context, one of pure, hardcore web app development, and applying it to the marketing realm where every click is a valuable repository of information to be mined, I get really excited reading an article like that talking about the future of web apps. When deployed properly and to meet goals that they're inherently oriented to meet well, they're a tremendous prospect in the future of the Web and computing and a tremendous motivator for change in how companies do business.

In reality, this post is more about motivation than inspiration. That article's a further source of motivation. Inspiration, my killer app, is still out-of-reach on the horizon.


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